Publications and Presentations

Market analysis, trend reports, and articles:

2020Pack(ag)ing a punch (Food Science and Technology)
2019Veni, vidi, … Veg? (Carol Raithatha Limited)
 How far can you go with fibre? (Carol Raithatha Limited)
2018How lunch can fuel your company culture (Management Today)
 The mark of authenticity (Food Science and Technology)
 Start-ups promote innovation (Flavour Horizons)
 Bringing a career to the table (Carol Raithatha Limited)
2015Opportunities in Umami; Exploring the potential of the fifth taste (GlobalData)
 Strategies for Managing Food and Drink Flavor Portfolios (Canadean)
2014The Future of Active, Intelligent and Interactive Packaging (Canadean)
2013Flavor and Fragrance Innovation: Regional Inspirations (Canadean)
 Food and beverage packaging today – what’s next? (
2012Innovations in Food and Drink Flavors: How Cross-category Flavor Migration is Helping to Create the Products of the Future (Datamonitor)
 Premiumization Strategies for Food and Drinks Companies (Business Insights)
 Personal Care Trends Opportunities for the Food and Drinks Sector (Business Insights)
 Future Trends in Food and Drink Product Innovation (Business Insights)
2011Innovations in Salt Reduction in Food and Drinks (Business Insights)
 The Future of Fat Reduction and Replacement in Food and Drinks (Business Insights)
2010The Future of Active and Intelligent Packaging in Food and Drinks (Business Insights)
2009Innovation in Food and Drinks Packaging (Business Insights)
2008Future Flavor Trends in Soft Drinks (Business Insights)
 Future Flavor Trends in Food (Business Insights)

Articles and book chapters on sensory and consumer science methods and trends:

2021Flavour perception: a battle of the sexes? (New Flavourist)
2018Sensory and Consumer Science is Getting in Touch With Touch (IN-TOUCH)
 Panel Quality Management: Performance, Monitoring and Proficiency (co-author with Lauren Rogers). Chapter in Descriptive Analysis in Sensory Evaluation (Wiley Blackwell)
2017Sensory panel performance measures. Chapter in Sensory Panel Management (Woodhead Publishing)
Multi-sensory design (Flavour Horizons)
2016Making it Real – Improving Ecological Validity of Sensory and Consumer Testing (Flavour Horizons)
2015He Smells Apple – She Smells Golden Delicious: Gender Differences in Flavour Perception (Flavour Horizons)
2014The role of sensory perception and sensory evaluation in the development of reduced sodium foods (Agro Food Industry Hi Tech)

Recent presentations and posters:

(Please contact Carol if you would like more information about any of these)

2020Making the most of the sensory modalities (Fi Europe Connect)
Food colourful food: Colour and the psychology of food choice (Festival of Consumer Sciences)
2019What are you looking at? The elements of food and drink packaging consumers pay attention to and why (Sensory Dimensions Workshop – The Packaging Revolution and Sustainable Solutions)
A Rainbow Future – The Growing Importance of Food Colour to Consumers (FAIA Summer Seminar)
 Sensing future packaging (13th Pangborn Sensory Science Symposium, Edinburgh)
2017Getting the context right for sensory and consumer testing – to control or not to control (IFST SSG discussion session)
 Making it Real – Improving the Ecological Validity of Sensory and Consumer Testing (FlavourTalk 2017, Amsterdam)
2016Is gender a challenge for the performance of your sensory panel? (IFST SSG Conference)
2015Consumer Insights: Will Consumers Compromise? (Nutraformulate)
2014Examining the impact of increased competition on the development and marketing of healthy, natural and functional food and drink: how to stand out in a crowded market (Food Matters Live)
 Exploring the Consumer’s Perspective: Overcoming Important Hurdles in Sodium Reduction (Fi Reformulation Conference)
 How Much do Consumers Value YOUR Functional Food Products? (with Lauren Rogers at Nutraformulate )
2013Sensory and Consumer Testing Techniques to Aid the Development of Palatable Food Products with Reduced Sodium (Food Ingredients Europe)
 Sensory and consumer research: Tools and developments in salt and fat reduction (Reduced Salt, Reduced Fat: Issues and Approaches IFR FHN Meeting)
 Panel Performance and Fast (with Lauren Rogers and Anne Hasted at IFST PFSG conference), International Panel Performance Survey 2012 Practices and Priorities (poster with Lauren Rogers at IFST PFSG conference)
 Designing functional foods that consumers like to eat (with Lauren Rogers at Nutraformulate)

Academic papers:

2022Touching our perceptions of food and drink: Impressions of a sensory scientist
2009Electromyography of the masticatory muscles can detect variation in the mechanical and sensory properties of apples (contributing author)
2007Texture analysis of Red Delicious fruit: Towards multiple measurements on individual fruit (contributing author)
2002Swallow indicator methodology as an enhancement to combined time-intensity measurement of flavour release and electromyography for monitoring mastication (contributing author)

Book reviews and meeting/conference reports:

2019Tasting the Future in Sensory and Consumer Science – E3S Annual Symposium (IFST)
 ICG Eastern Region Visit to The History of Advertising Trust (ICG)
 How should we eat? (Dragon Hall Debate review)
 E3S Early Stage Researcher Group Webinar (IFST)
 The detail and the duty (review of AQR/ESOMAR GDPR webinar)
2018The Sensory Science Group conference explores why Health is Wealth! (IFST)
 A taste of culture – 7th European Sensory Science Society’s General Assembly and Symposium (IFST – with Lauren Rogers)
 Sensory Science Group – To p-value or not? That is the question! (IFST)
2014Instrumental assessment of food sensory quality: A practical guide (book review in Food Science & Technology)
2013Quality in Market Research: From Theory to Practice (book review in IJMR)

Thought pieces:

2023Coaching for the quiet ones (Carol Raithatha Limited)
2022Are you listening? (Carol Raithatha Limited)
2021A ‘sensory’ career case study (Food Science and Technology)
2020Building bridges in the midst of a pandemic (Carol Raithatha Limited)
Pasta in the time of Coronavirus (Carol Raithatha Limited)
2019Can intelligent writing be artificial? (Carol Raithatha Limited)

Media interviews:

2021Ask the expert: sensory analysis of food packaging (Food Manufacture)
2018Marmite sprouts? Why retailers are pushing the boundaries with festive food (BBC)
2017Unlocking the Science of Taste and the Art of Flavor (SeedWorld)
Best bacon for your buttie or fry-up (Which?)
2016Do you LOATHE brussels sprouts? It turns out it could all be down to your genes (in MailOnline)
2012Get active! (Food in Canada)