• Marketing Basics - Does your offer fit your customer base? Do you understand your customer base and segments within it? Have you thought about the marketing mix design - price, packaging, place, promotion and people? I can help with developing a marketing strategy and marketing plans, as well as with the detail of marketing communications, New Product Development, and PR.



• Market Research Basics - Is your business obtaining all the information it needs about what consumers want and what the competition is doing?
  
  I can help you to integrate market research and marketing information systems into your operational systems or help you commission, interpret and implement results of the research from another source.



• Market Research Projects - I can also carry out the research myself in the following areas:
  
  
  • Desk Research - Acquisition, Interpretation and Reporting of published research to address marketing issues.
  
  
  
  • Quantitative Research - Questionnaire and Sampling Design, Data Analysis, Results Interpretation, Report Preparation.
  
  
  
  • Qualitative Research - In depth and Executive Interviews, Focus Groups, Brainstorming Sessions.
    
    
• Technical Marketing - one of my unique offerings. This is acting as the link between technical and/or R and D departments and marketing or insights departments. The outcome is to use technical information and real product understanding to build marketing strategies. Another outcome is the set up of systems that will ensure market and customer information informs new product development and is used to set customer defined product specifications.

I am an Associate Member of the Market Research Society, a member of the Association for Qualitative Research, and the Independent Consultants Group.

I received a Certificate in Market Research (with distinction) from Leicester Business School, and completed a specialisation in Marketing in a Complex World as part of my Open University MBA.