In addition to sensory evaluation and consumer research, Carol Raithatha Limited offers an insightful food and drink research consultancy. The focus is on developing a deep understanding of the consumer, the product, and the market and how they interact.
Carol has broad sector experience including; soft and alcoholic drinks, confectionery, bakery, fresh produce, flavours, ingredients, meat products and packaging. Key applications include:
- Market analysis and mapping
- New trend detection and exploration
- Technical briefings for marketing functions
- Customer/client needs to product features translation
- Identifying cross-sector technology transfer potential
- Concept development
- Product features knowledge management
- Supplier/manufacturer/research partner scoping
All consultancy projects are supported by high level market research and management skills.