Activities

In February 2008 I gave a presentation in Norfolk to the Langley School Science Club called ‘Senses, People, Products’.  This was a fun and interactive session about the senses, perception and applications of these areas.  The students were lively and knowledgeable and really seemed to enjoy the session.

In May 2008, Nigel Lambert and I ran a workshop entitled ‘Using Depth Interviews to Explore Personal Perceptions of Experiences’ as part of the IFST Professional Food Sensory Group one day conference ‘Great Expectations – How to use expectation to build a better product’.  The conference was held in the West Midlands and was an interesting mix of oral presentations and workshops.  Nigel and I pooled our diverse experience and knowledge (social science, biochemistry, counselling, sensory evaluation, market research, etc.) to expose participants to in-depth interviewing techniques and to discuss and explore how these practices could be applied in the context of researching sensory and consumer expectations.  Nigel (www.nigellambert.co.uk) is a food, health and society consultant who is local to East Anglia.

Margaret Everitt and I recently developed a one day workshop called ‘Put the S Factor into Marketing’.  The workshop is aimed at marketers/market researchers and product developers. The goal is to broaden the awareness of the use of the senses, and realise the opportunities sensory evaluation offers for product and brand development of consumer goods.  Margaret is an experienced and well respected consultant in consumer research and sensory product guidance.  For a flyer outlining the workshop please click here.